From Facebook to Instagram it can be deceiving to think you're communicating with your audience every day. But does everyone see all your posts? Doubtful.

What will you do if one of your favorite social media platforms closes its doors or changes it's algorithm? You will lose your entire follower base. That's why it's important to properly work your digital marketing plan and leading your followers to your own email list.

But what if you’ve been ignoring your list? An email list without optimized email list management isn’t an asset. An asset is an active and engaged email list of subscribers who open your emails and respond to your call to action. 

Keep reading to find out the best way to connect with your audience through their inbox.

The Importance of Email Marketing

As you build your brand, you’ll also want to build your audience. You will build your audience on multiple platforms, from your social media pages to your website and also with building an...

Starting a small business from a hobby may seem like a dream, but it is becoming more and more prevalent in today's society to turn a passion into a legitimate income with your own online course.

Whether you'll be selling crafts online or teaching classes from the comfort of your own home, there will be some steps you need to take in order to ensure you are down the right path to an online small business success. 

Here are four small business tips to get you started off on the right foot.

1. Take Time to Perfect Your Skill

Before you go and quit your full-time job, you want to make sure you are fully capable of producing quality results.

Dive deeper into your hobby and see if there are any areas that could use some fine-tuning. Scour through your resources to see if there are any training courses or ways to build on to your existing skills to make them more profitable.

2. Build an Online Course... it's EASY

If you're at the beginning of your entrepreneurial journey, you have a golden opportunity to forge a memorable brand identity... especially right now while you're home social distancing. Your brand is much more than just a logo and a couple of catchy slogans.

Your brand is who you are, what your company stands for, and is the reason why customers should choose your business.

Brand development is the stage of the branding process where you formulate your brand and decide what you want your company to look like.

This should not be confused with branding in general, which is a term that is more used to describe how you communicate your brand to your target audience. Development is the starting point of building a brand. Here's how to do it the right way. 

1. Brand Development Must Be Honest

Perhaps the most important brand strategy to keep in mind is honesty. Your branding must incorporate your mission statement and your values, which must be visible in all of your...

The Global eLearning market is on its way to surpassing $270 billion by 2022.

More people than ever are turning to online education. Which... is great news for anyone interested in learning how to create an online course. But, getting started may seem like one of the hardest hurdles to overcome.

What should you teach? How much should you charge? How do you make sure people are willing to pay for your course? 

If you don't know how to answer those questions, don't worry. You're in the right place! Keep reading to learn how to create an online course and take advantage of the growing market, today.  

1. Understand Your Target Audience

This is often overlooked as the first step when learning how to create an online course. But, it's undoubtedly the most important part. If you don't understand your target audience, your course will:

• Attract no one (or worse... the wrong people)
• Fall short of helping students achieve a transformation
• Attempt to cover too much content
• And...